We created a series of social assets which used emojis to raises awareness of the dangers of drink driving, drug driving, not wearing a seat belt and using a mobile phone when driving. These were posted organically across THINK! social channels
Theme: Drink driving
Wimbledon social media campaign
The Wimbledon campaign went out on our social media during Wimbledon to encourage people day drinking to plan a safe trip home and to discourage drink driving
#butalive
THINK! Drink Drive 2015 campaign. This campaign targets those who are tempted to drink ‘a couple’ before driving and shows how a second drink could double your chance of being in a fatal collision. However, the safest thing to do is to not drink any alcohol before driving.
More reason to be paranoid
Our THINK! Drug Drive advert warns people who drive under the influence of drugs that they’re now more likely to be caught and convicted.
50 years of drink drive campaigns
2017 marked 50 years of drink driving campaigns.
Morning after
Our Morning after campaign raises awareness of the risks of driving in the morning after a night of drinking.