Mates matter
Our campaign is calling on friends to do what they do best – look out for each other. We’re specifically calling for mates to intervene and stop their mates when…
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If you could see
THINK! campaign to warn drivers of the dangers of country roads. 60% of people killed on Britain’s roads die on rural roads, and new research shows many more drivers are…
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Designated Driver
The March 2017 THINK! campaign was created to inform all drivers about the tougher handheld mobile phone legislation that came into effect on March 1st 2017. To highlight the risk…
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Pink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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#butalive
THINK! Drink Drive 2015 campaign. This campaign targets those who are tempted to drink ‘a couple’ before driving and shows how a second drink could double your chance of being…
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The Carvin family: life without Zoë
11 years ago, the Carvin family lost a loving mother and wife. Paul, Emily and Ben share their heartbreaking story about how one driver texting at the wheel changed their…
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50 years of drink drive campaigns
2017 marked 50 years of drink driving campaigns.
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Morning after
Our Morning after campaign raises awareness of the risks of driving in the morning after a night of drinking….
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