Campaigns
Good drivers – we salute you
THINK! research has found that many young men who have been driving for a while are overconfident in their driving ability and believe they can safely take risks when at…
Read more
Media centre
…the general enquiries switchboard on 0300 330 3000. THINK! logo The THINK! logo can only be used on materials that have been developed in collaboration with the THINK! team. …
Read more
Campaigns
Take Extra Care
…educational purposes, however if used in a paid-for capacity (particularly outside of the national campaign period) usage fees may apply. The campaign materials can be viewed or downloaded below. …
Read more
Campaigns
CLICK is the sound
…of car occupant fatalities among 17- to 29-year-olds were not wearing seat belts. Young men are more likely to be inconsistent wearers of seat belts, with research highlighting a particular…
Read more
FAQs
I would like to use a THINK! advert to help promote road safety in my local area
All materials available to download from this site are free to use for educational purposes. If you would like to use any of our materials in paid-for media you will…
Read more
Campaigns
Highway Code Changes
…to ‘Check the changes, let’s keep each other safe’. Campaign assets consisted of illustrations to help communicate the changes clearly. Messaging reflected The Highway Code and was kept simple to…
Read more
Campaigns
Travel Like You Know Them
On the 29 January 2022, The Highway Code changed to improve road safety for people walking, cycling or horse riding. The changes were communicated in two phases. A factual awareness…
Read more
Campaigns
THINK! put your phone away
…the perception of danger and unacceptability of using a phone while driving remained high, one in six still admitted to doing it. This could be due to scepticism about getting…
Read more