Motorcyclists
…protection a helmet offers in a crash. Visit the SHARP website. Consider further skills training to improve your performance, confidence and safety on the road. RideFree is a DVSA digital…
Read moreTHINK! Christmas Drink Drive
…showing how mates go out of their way to look out for each other to ensure they don’t drink and drive. This content will run on social media and online…
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THINK! Campaign urges young men to stop their friends drink-driving
…Safety Minister Jesse Norman said: Drink driving needlessly puts human lives at risk. Our hard-hitting THINK! campaigns have already shown a positive impact on road users, encouraging safer behaviour so…
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Vehicle safety checks
…tread The legal minimum tread depth for car tyres in the UK is 1.6mm. Driving without the legally required amount of tread can adversely affect your grip, braking distance and…
Read morePink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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Helpful hazards
Our Helpful hazards campaign provides tips and advice on driving safely on country roads. The helpful hazards film takes common countryside sights (farm animals and agricultural equipment) and turns them…
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Cabbie night out
We teamed up with part-time relationship counsellor and Uber driver Dr. Ofore, and LADbible to create this film.
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THINK! Restart Activity
THINK! has launched a new series of social films in response to easing of Covid-19 restrictions and high-risk young male drivers returning to busier roads. Supporting the Government’s Safer Transport…
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Concentrate on the road
Our Concentrate on the road campaign was designed to highlight how distracting looking at a mobile phone is when driving….
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