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Road safety campaigns and advice

Travel Like You Know Them

…the Dutch reach. The campaign will run across video-on-demand, radio, digital audio, online video, social and out-of-home for six weeks from August 2023. We encourage partners to make use of…

Is pushing your speed it worth it?

…currently perceive to be safe speeds. It will run across video on demand, digital audio, online video and social media for 8weeks from January to March 2024. As part of…

Good drivers – we salute you

…July across video on demand, social media, online video, podcast and in-game streaming. Our launch assets, created in partnership with the County FA, can be downloaded at the links below….

The resources I used to access have moved or are no longer available

…so you might want to try using the search functionality to find what you are looking for. There are circumstances where some of our older resources are now out-of-date and…

Seat belts

…law Drivers and passengers who fail to wear seat belts in the front and back of vehicles are breaking the law. For those aged 14 and over, failure to wear…

More reason to be paranoid

Our THINK! Drug Drive advert warns people who drive under the influence of drugs that they’re now more likely to be caught and convicted.

Party Car

…encourages passengers to ‘let a mate concentrate’. We’ve created a suite of videos that will run across social media and online video, including Instagram stories, Snapchat and gaming apps. The…

Pint Block

…that a mate doesn’t let a mate drink drive. Running on social media and online video, the campaign is part of our ongoing Mates Matter strategy – which looks to…

The Road Whisperer

1 in 5 drivers crash in the first year after passing their test. Our research revealed that young drivers often feel vulnerable on the road. This can lead to them…