Campaigns
Mates for Life 2023
THINK! research shows that 8 in 10 young men agree it is unacceptable to drive over the legal limit and note personal responsibility to intervene, but almost a third say…
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Campaigns
Be the Mate who won’t Speed
…and others safe and reduce pressure on vital services including the NHS. The campaign challenges some of the common reasons for speeding – being in a hurry, driving on familiar…
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Campaigns
Party Car
Young males aged 17-24 are four times more likely to be killed or seriously injured compared with car drivers aged 25 or over – and young male drivers are more…
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Campaigns
CLICK is the sound
…the assets. Assets are free for our road safety partners to use for educational purposes, however if you would like to use the templates for paid or commercial opportunities, this…
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Cookie policy
…you first visit think.gov.uk. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again. Name Purpose Expires wordpress_test_cookie Saves a message…
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Campaigns
Pink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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Campaigns
Pint Block
Male drivers aged 17-24 are over-represented in drink drive related accidents. They’re also less likely than the wider population to perceive drink driving behaviour as risky or unacceptable. Our ‘Pint…
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Campaigns
Helpful hazards
Our Helpful hazards campaign provides tips and advice on driving safely on country roads. The helpful hazards film takes common countryside sights (farm animals and agricultural equipment) and turns them…
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Campaigns
Motorcycling
…wearing appropriate safety gear and taking up further training. The never too good campaign sees world Superbike Rider, Chaz Davies, joined comedian Alan Davies and eight regular riders to undertake…
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Campaigns
The Carvin family: life without Zoë
11 years ago, the Carvin family lost a loving mother and wife. Paul, Emily and Ben share their heartbreaking story about how one driver texting at the wheel changed their…
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