Cookies are used to:
- measure how you use the website so it can be updated and improved based on your needs
- remember the notifications you’ve seen so that we don’t show them to you again
Find out more about how to manage cookies.
How cookies are used on the THINK! website
You may see a pop-up welcome message when you first visit think.gov.uk. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again.
| Name | Purpose | Expires |
| wordpress_test_cookie | Saves a message to let us know that you’ve seen our cookie message | 30 days |
Measuring website usage (Google Analytics)
We use Google Analytics software to collect information about how you use think.gov.uk. We do this to help make sure the site is meeting the needs of its users and to help us make improvements, for example improving site search.
Google Analytics stores information about:
- the pages you visit on think.gov.uk
- how long you spend on each think.gov.uk page
- how you got to the site
- what you click on while you’re visiting the site
We don’t collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are.
We don’t allow Google to use or share our analytics data.
Google Analytics sets the following cookies:
Universal Analytics
| Name | Purpose | Expires |
| _ga | This helps us count how many people visit the site by tracking if you’ve visited before | 2 years |
| _gid | This helps us count how many people visit by tracking if you’ve visited before | 24 hours |
| _gat | Used to manage the rate at which page view requests are made | 10 minutes |
You can opt out of Google Analytics cookies.
Vimeo videos
We use Vimeo to provide videos on some pages of the site. Vimeo sets cookies when you visit one of these pages.
| Name | Purpose | Expires |
| vuid | Let Vimeo count the number of users plays and finishes of embedded Vimeo views | 2 years |
YouTube videos
We also use YouTube to provide videos on some pages of the site. YouTube sets cookies when you visit one of these pages.
| Name | Purpose | Expires |
| _use_hitbox | This is a randomly generated number that identifies your browser | When you close your browser |
| VISITOR_INFO1_LIVE | Lets Youtube count the views of embedded Youtube videos | 9 months |