New for winter 2024, THINK! 0% is a brand new, partner-led platform aiming to encourage drivers to always opt for 0% over an alcoholic drink if they’re getting behind the wheel.
In collaboration with on and off-trade organisations, THINK! 0% aims to create a new social norm amongst drivers. Together, we will prompt them to THINK! 0% when in drinking environments and help them to set new, safer habits without missing out on good times.
The platform launches with the THINK! winter drink driving campaign on 20 November but will extend past the campaign period, to help foster an ongoing shift towards 0% options among drivers. THINK! invites you to become part of this long-term, industry-wide movement and work with us to highlight the positive solution that 0% products provide to the problem of drink driving.
In order to speak to drivers at a crucial, decision–making moment, we have developed the THINK! 0% badge. This is designed to be used on partners’ marketing materials to highlight a safe drinking option to drivers and divert them away from risky behaviours. We are encouraging brands to bring THINK! 0% to life via in-venue sampling and promotions, point-of-sale assets, 0% alcohol retail packaging, chalk boards, staff uniform, menus or social media assets. If you don’t have existing assets to badge there is a social media asset and poster which can be used on your channels to spread the campaign message.
Please click the ‘Get this’ button below to download our stakeholder toolkit and to download the THINK! 0% badge, poster and social asset.
If you have an alternative idea for collaboration, or would like further information about the campaign, the THINK! team would love to hear from you. You can use the ‘Contact us’ button’ at the bottom of the page, or email dftpublicity@dft.gov.uk.
