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Road safety campaigns and advice

Is pushing your speed worth it?

…GOV.UK (www.gov.uk) Driving on country roads – your complete guide | RAC Drive. The Highway Code – Driving in adverse weather conditions (226 to 237) – Guidance – GOV.UK (www.gov.uk)…

Good drivers – we salute you

THINK! research has found that many young men who have been driving for a while are overconfident in their driving ability and believe they can safely take risks when at…

Is pushing your speed it worth it?

…played by comedy actor Hugo Chegwin (BBC’s People Just Do Nothing) and Kadeem Ramsay (Netflix’s Top Boy) encourage our target audience to reflect on their own driving and consider the…

Accessibility statement for think.gov.uk

…2018. Compliance status This website is partially compliant with the Web Content Accessibility Guidelines version 2.1 AA standard, due to the non-compliances listed below. Non accessible content The content listed…

Christmas Drink Drive Campaign 2018

…(available to download from 3pm on 19 Dec) Friday 21 December: #3 Make a noise film released (available to download from 3pm on 21 Dec) Time to Tackle: https://vimeo.com/305730336 https://vimeo.com/305731758…

Education resources

Highway Code Changes

…to ‘Check the changes, let’s keep each other safe’. Campaign assets consisted of illustrations to help communicate the changes clearly. Messaging reflected The Highway Code and was kept simple to…

Travel Like You Know Them

On the 29 January 2022, The Highway Code changed to improve road safety for people walking, cycling or horse riding. The changes were communicated in two phases. A factual awareness…

The Road Whisperer

…driving more defensively and taking unnecessary risks to over-compensate for their inexperience. We know it takes real road experience to become a good driver. Launched 5 March 2019, our latest…