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Road safety campaigns and advice

Is pushing your speed worth it?

…facts When driving, a few miles per hour can mean the difference between life and death. The faster you drive, the less time you have to stop if something unexpected…

Accessibility statement for think.gov.uk

How accessible this website is Parts of this website are not fully accessible. For example: some pages and document attachments are not clearly written some heading elements are not consistent…

THINK! launches a new website with downloadable campaign resources.

Today THINK!, the government’s flagship road safety campaign, launched a new website to help support road safety campaigns and education in England and Wales. The new website brings together the…

Education resources

Highway Code Changes

        Following changes to The Highway Code that came into effect on 29 January 2022, THINK! launched a campaign to shift attitudes and encourage safer driving behaviours…

Is pushing your speed it worth it?

Speed contributes to around one in four fatal collisions on our road, and kills and injures 58 young people every week. But despite this, only 32% of young men consider…

I would like to use a THINK! advert to help promote road safety in my local area

All materials available to download from this site are free to use for educational purposes. If you would like to use any of our materials in paid-for media you will…

I would like to order some road safety merchandise or promotional materials

…provide educational resources that have the potential to make the greatest difference to road safety. As more and more people move to digital platforms, we have taken the decision to…